Auto giant Toyota has released am ambitious plan to reduce carbon dioxide emissions from its new vehicle sales in 2050 globally by 90 percent on 2010 levels average.
Most Toyota vehicles on sale in 2050 will be hybrid or fuel cell vehicles, with shorter term goals to sell 30,000 FCV’s and 1.5 million new hybrids in 2020, when Tokyo will host the Olympic Games.
The company says it will lower the prices of its hybrid vehicles to boost sales in emerging markets.
Toyota plans to expand its annual Mirai FCV production capacity from 700 now to 3,000 vehicles by 2017.
Toyota said it will also begin selling fuel cell buses by early 2017 and hopes to sell more than 100 ahead of the 2020 Tokyo Olympics.
“We believe we should take up a new challenge at higher levels anticipating the world 20 or 30 years ahead,” Toyota Chairman Takeshi Uchiyamada told an environment forum in Tokyo.
The program also calls on Toyota to reduce CO2 emissions from its plants to zero in 2050, by promoting the use of hydrogen as a power source as well as renewable energy.